How Blooom works

Every step of our end-to-end solution —
from soil to shelf, through the community

Many think of Blooom as simply an intuitive smartphone app that farmers, Blooom entrepreneurs, cooperatives, buyers and other stakeholders use to improve and manage food production and sourcing.

Technology alone, however, could not do the trick. Our human-centric solution is built on 10 years of experience in working with farmers and learning what they need, as well as how they need it delivered.

How
Blooom works

Every step of our end-to-end solution — from soil to shelf, through the community

Many think of Blooom as simply an intuitive smartphone app that farmers, Blooom entrepreneurs, cooperatives, buyers and other stakeholders use to improve and manage food production and sourcing.

Technology alone, however, could not do the trick. Our human-centric solution is built on 10 years of experience in working with farmers and learning what they need, as well as how they need it delivered.

1
Training Blooom Entrepreneurs

Any innovative, tech-driven solution for smallholders has to bridge two gaps: those of technology and trust. In many farming communities, smartphone penetration and digital literacy — or often: literacy — are low. At the same time, many farmers have had bad experiences with solutions offered by outsiders before, so they maintain a healthy suspicion.

To overcome these barriers, we created a “locals for locals” development model. We train trusted, entrepreneurial members of the community to serve as access points to information and markets. We call them Blooom Entrepreneurs.

They can use Blooom GX to support growers with soil analysis, risk assessment and planting recommendations, and afterwards track their progress and provide timely best practice advice. At the same time, they also mediate between farmers, input and logistics companies, and buyers.

Training Blooom Entrepreneurs
2
Risk assessment & access to finance

Blooom Entrepreneurs add existing farm data to the cloud, and conduct an inexpensive, rapid soil test on each plot of land.

The first step that Blooom GX takes is to analyze this information and create an exhaustive assessment of the risks that farmers face, along with a clear, actionable risk mitigation strategy.

Our evaluation, later combined with farmers’ detailed yield and transaction histories, provides ample information for insurers and micro-loan providers to extend financial services to smallholders — a constituency that, up to this point, has been largely unbankable.

Risk assessment & access to finance
3
Best fit advice
with ROI forecast

Blooom helps farmers decide what to grow.

Results from our soil analysis are compared against a series of external factors that affect agricultural success: weather patterns, food price forecasts, the availability of inputs, and a range of relevant risk sources.

This data is then measured against DNA-level information on locally available crops. The assessment of each crop’s likely yield under the given conditions is based on research from trusted academic and private institutes, as well as statistics from market actors in the area.

Our smart farming engine translates its findings into a straightforward best fit recommendation, complemented by ROI forecasts for each crop. This significantly reduces the uncertainty that farmers have historically faced.

Best fit advice
with ROI forecast
4
High quality, sustainable
inputs

Farmers in remote areas are often unable to access high quality seeds and environmentally friendly fertilizers. Blooom connects them with a large online marketplace of vetted providers.

Since we aggregate demand in each geographic area, companies are often able to offer farmers significant discounts through our platform.

High quality, sustainable
inputs
5
Best practice solutions

Our smart farming engine marries the best of local, traditional knowledge with the latest agronomical and ecological research.

This way, we can help farmers achieve better yields, while preserving soil and environmental health for future generations.

Best practice solutions
6
Direct domestic market connections

Blooom MX provides an online marketplace that connects smallholders to local and regional buyers. Farmers can list their produce ahead of the harvest, and then pick only what is already sold.

On the one hand, this minimzes food waste. On the other, because farmers are not forced to sell their already harvested produce in the shortest possible timeframe, they can pick and choose the best bid, and get better prices.

Direct domestic market connections
7
Access to global markets

We have offices and sales representatives in the U.S. and Europe, and farmers who meet export standards and obtain the required qualifications can immediately use our channels for export.

In addition, we provide dedicated support to smallholders and cooperatives / FPOs who seek to qualify for organic and fairtrade premiums.

Access to global markets
1
Training Blooom Entrepreneurs

Any innovative, tech-driven solution for smallholders has to bridge two gaps: those of technology and trust. In many farming communities, smartphone penetration and digital literacy — or often: literacy — are low. At the same time, many farmers have had bad experiences with solutions offered by outsiders before, so they maintain a healthy suspicion.

To overcome these barriers, we created a “locals for locals” development model. We train trusted, entrepreneurial members of the community to serve as access points to information and markets. We call them Blooom Entrepreneurs.

They can use Blooom GX to support growers with soil analysis, risk assessment and planting recommendations, and afterwards track their progress and provide timely best practice advice. At the same time, they also mediate between farmers, input and logistics companies, and buyers.

Training Blooom Entrepreneurs
2
Risk assessment & access to finance

Blooom Entrepreneurs add existing farm data to the cloud, and conduct an inexpensive, rapid soil test on each plot of land.

The first step that Blooom GX takes is to analyze this information and create an exhaustive assessment of the risks that farmers face, along with a clear, actionable risk mitigation strategy.

Our evaluation, later combined with farmers’ detailed yield and transaction histories, provides ample information for insurers and micro-loan providers to extend financial services to smallholders — a constituency that, up to this point, has been largely unbankable.

Risk assessment & access to finance
3
Best fit advice with ROI forecast

Blooom helps farmers decide what to grow.

Results from our soil analysis are compared against a series of external factors that affect agricultural success: weather patterns, food price forecasts, the availability of inputs, and a range of relevant risk sources.

This data is then measured against DNA-level information on locally available crops. The assessment of each crop’s likely yield under the given conditions is based on research from trusted academic and private institutes, as well as statistics from market actors in the area.

Our smart farming engine translates its findings into a straightforward best fit recommendation, complemented by ROI forecasts for each crop. This significantly reduces the uncertainty that farmers have historically faced.

Best fit advice with ROI forecast
4
High quality, sustainable
inputs

Farmers in remote areas are often unable to access high quality seeds and environmentally friendly fertilizers. Blooom connects them with a large online marketplace of vetted providers.

Since we aggregate demand in each geographic area, companies are often able to offer farmers significant discounts through our platform.

High quality, sustainable
inputs
5
Best practice solutions

Our smart farming engine marries the best of local, traditional knowledge with the latest agronomical and ecological research.

This way, we can help farmers achieve better yields, while preserving soil and environmental health for future generations.

Best practice solutions
6
Direct market connections

Blooom MX provides an online marketplace that connects smallholders to local and regional buyers. Farmers can list their produce ahead of the harvest, and then pick only what is already sold.

On the one hand, this minimzes food waste. On the other, because farmers are not forced to sell their already harvested produce in the shortest possible timeframe, they can pick and choose the best bid, and get better prices.

Direct market connections
7
Access to global markets

We have offices and sales representatives in the U.S. and Europe, and farmers who meet export standards and obtain the required qualifications can immediately use our channels for export.

In addition, we provide dedicated support to smallholders and cooperatives / FPOs who seek to qualify for organic and fairtrade premiums.

Access to global markets

© Blooom International AG

Switzerland | India
we@blooom.farm

Brand, messaging and website by

© Blooom International AG

Switzerland | India
we@blooom.farm

Brand, messaging
and website by