How Blooom works

Every step of our end-to-end solution —
from soil to shelf, through the community

On the surface, Blooom looks like an intuitive smartphone app that farmers, agro-entrepreneurs, cooperatives, buyers and other stakeholders can use to improve and manage food production and sourcing.

The real magic, however, happens on our cloud servers that compute complex calculations for precision farming and manage Blooom’s online marketplaces.

How
Blooom works

Every step of our end-to-end solution — from soil to shelf, through the community

On the surface, Blooom looks like an intuitive smartphone app that farmers, agro-entrepreneurs, cooperatives, buyers and other stakeholders can use to improve and manage food production and sourcing.

The real magic, however, happens on our cloud servers that compute complex calculations for precision farming and manage Blooom’s online marketplaces.

1
Training Blooom Entrepreneurs

In many farming communities, smartphone penetration and digital literacy — or often: literacy — is low. At the same time, trust with farmers is a key requirement for anyone offering new solutions.

To bridge illiteracy and trust gaps, we created a “locals for locals” development model. We train trusted, entrepreneurial members of the community to serve as advisors for farmers based on the information that our smart farming engine provides.

They can support growers with soil analysis, risk assessment and planting advice, and afterwards track their progress and provide timely best practice advice. Furthermore, Blooom entrepreneurs not only serve as advisors, but also as contact points for illiterate farmers to input vendors and food markets.

Training Blooom Entrepreneurs
2
Risk assessment & access to finance

Our platform makes an exhaustive assessment of the many risks that farmers face. Our evaluation, combined with each farmer’s detailed transaction history, provides an ample amount of information for insurers and micro-loan providers to extend finance to smallholders — a constituency that, up to this point, has mostly been unable to access financial services.

Risk assessment & access to finance
3
Soil analysis & planting advice

Blooom helps farmers decide what and when to grow.

The platform provides farmers an inexpensive soil analysis tool, and combines the data it has received with a multitude of factors that affect agricultural success: weather patterns, food price forecasts in local and international markets, the availability of seeds and inputs, and a range of relevant risk factors. This data on external circumstances is then compared against DNA-level information on available crops. The assessment of each crop’s likely yield under specific conditions is based on research from a range of trusted academic and private institutes, as well as statistics from market actors in the area.

Based on all of these factors, the platform provides planting recommendations and ROI forecasts, significantly reducing the risks that farmers had historically faced.

Soil analysis & planting advice
4
High quality, sustainable
inputs

Farmers in remote areas are often unable to access high quality seeds and environmentally friendly fertilizers.

Our tech platform connects them with a large online marketplace of vetted providers. Farmers who are not able to make the leap to organic immediately have options to buy inputs that help them transition.

High quality, sustainable
inputs
5
Best fit & best practice solutions

Our smart farming engine marries the best of local, traditional knowledge with the latest agronomical and ecological research to help farmers cultivate their crops in a way that achieves the best attainable yields, while preserving the health of the soil and the environment for future generations.

Best fit & best practice solutions
6
Direct market connections

Farmers today are often at the mercy of middlemen who take advantage of them by buying at significantly suppressed prices. Through our platform, farmers become directly connected to local and regional markets, skipping intermediaries and obtaining substantially higher sales prices.

Direct market connections
7
Access to global markets

Farmers who meet export standards and obtain the required qualifications can access Blooom’s export channels to international markets, with offices and sales teams in the U.S. and Europe. We provide dedicated support for farmers to qualify for organic and fairtrade premiums.

Access to global markets
8
On-time harvest: no food waste

A large percentage of food waste comes from produce that farmers could not sell on local markets after it had been harvested. Blooom enables farmers to pick only what they had already pre-sold through the platform, leading to a drastic reduction in food waste.

On-time harvest: no food waste
1
Training Blooom Entrepreneurs

In many farming communities, smartphone penetration and digital literacy — or often: literacy — is low. At the same time, trust with farmers is a key requirement for anyone offering new solutions.

To bridge illiteracy and trust gaps, we created a “locals for locals” development model. We train trusted, entrepreneurial members of the community to serve as advisors for farmers based on the information that our smart farming engine provides.

They can support growers with soil analysis, risk assessment and planting advice, and afterwards track their progress and provide timely best practice advice. Furthermore, Blooom entrepreneurs not only serve as advisors, but also as contact points for illiterate farmers to input vendors and food markets.

Training Blooom Entrepreneurs
2
Risk assessment & access to finance

Our platform makes an exhaustive assessment of the many risks that farmers face. Our evaluation, combined with each farmer’s detailed transaction history, provides an ample amount of information for insurers and micro-loan providers to extend finance to smallholders — a constituency that, up to this point, has mostly been unable to access financial services.

Risk assessment & access to finance
3
Soil analysis & planting advice

Blooom helps farmers decide what and when to grow.

The platform provides farmers an inexpensive soil analysis tool, and combines the data it has received with a multitude of factors that affect agricultural success: weather patterns, food price forecasts in local and international markets, the availability of seeds and inputs, and a range of relevant risk factors. This data on external circumstances is then compared against DNA-level information on available crops. The assessment of each crop’s likely yield under specific conditions is based on research from a range of trusted academic and private institutes, as well as statistics from market actors in the area.

Based on all of these factors, the platform provides planting recommendations and ROI forecasts, significantly reducing the risks that farmers had historically faced.

Soil analysis & planting advice
4
High quality, sustainable
inputs

Farmers in remote areas are often unable to access high quality seeds and environmentally friendly fertilizers.

Our tech platform connects them with a large online marketplace of vetted providers. Farmers who are not able to make the leap to organic immediately have options to buy inputs that help them transition.

High quality, sustainable
inputs
5
Best fit & best practice solutions

Our smart farming engine marries the best of local, traditional knowledge with the latest agronomical and ecological research to help farmers cultivate their crops in a way that achieves the best attainable yields, while preserving the health of the soil and the environment for future generations.

Best fit & best practice solutions
6
Direct market connections

Farmers today are often at the mercy of middlemen who take advantage of them by buying at significantly suppressed prices. Through our platform, farmers become directly connected to local and regional markets, skipping intermediaries and obtaining substantially higher sales prices.

Direct market connections
7
Access to global markets

Farmers who meet export standards and obtain the required qualifications can access Blooom’s export channels to international markets, with offices and sales teams in the U.S. and Europe. We provide dedicated support for farmers to qualify for organic and fairtrade premiums.

Access to global markets
8
On-time harvest: no food waste

A large percentage of food waste comes from produce that farmers could not sell on local markets after it had been harvested. Blooom enables farmers to pick only what they had already pre-sold through the platform, leading to a drastic reduction in food waste.

On-time harvest: no food waste
Blooom White Logo

© Blooom International AG

United States | Switzerland
New Delhi | Odisha | Nepal
we@blooom.farm

Brand, messaging and website by

© Blooom International AG

U.S.A. | Switzerland | New Delhi | Odisha | Nepal
we@blooom.farm

Brand, messaging
and website by